Digitalization of Mali

Preface: I was introduced to YetaDigital's platform through a friend and my sister who were raving about a series called heritage. Needless to say, I binged watched season 1 and currently watching season 2. When I reached out to YetaDigital for an interview, I didn't think I'd get a response. I'm so happy that I got a chance to get a glimpse of what their goals are . The digitalization of Mali is something that's extremely important. Congratulations to YetaDigital on all the success thus far and I can't wait for what's to come! Thank to the team and Mrs. Fané (finance director, social media consultant) for accommodating me. Follow @yetadigital.tv on all social media platforms .

Photo: Google images

Tou Ni Solo is definitely a comedic relief for the mind and soul !

Photo: Google images

Star Chef is a cooking show where guests appear to discuss their latest projects while cooking (doumouni mondiale).

I had 12 questions for YetaDigital so that we get an understanding of the company, the direction it's heading in and its goals. Don't forget to let me know your thoughts in the comments and share on social media platforms !

Q: What does Yeta digital mean? How did you come up with the name?

A: The word Yeta Digital is a mixture of Bambara and French (Yeta in bambara meaning something that can be seen) and digital being on digital platforms.

Q: When was Yeta digital founded?

A: The name came from the three founding members of Yeta digital.

Q: What was the process like?

A: The process was not easy at all, especially since we were among the first people to do web marketing in Mali and to open our WebTV. No one understood us but we trusted our vision.

Q: What has been the feedback of the Malian diaspora to Yeta digital?

 A: It has been positive so far. We’re hoping that they love it and that we expand to a larger audience as well.

Q: Who is the owner/founder of Yeta digital?

 A: Yeta Digital is a family business with 3 founder MR Fané Mohamed (CEO He is a graduate in the USA in network security) MR Fofana Oumar (DG diploma in Morocco in international trade) and Mrs. Fané Aminata Fofana (ADMINISTRATION AND FINANCE DIRECTOR in France in Management and Finance).

Q: What does the future look like for Yeta digital? Where do you see Yeta digital in a decade?

  A: In a decade we see Yeta Digital as one of the largest African web marketing companies.

Q: What is a typical work day like for Yeta digital associates?

  A:   Our day is very busy we wake up to monitor our collaborators in Mali since we live in the USA our hours are not the same the CEO takes care of everything that is digitization Mrs. Fané in everything that is search for partners and MR Fofana is still on the film sets.

Q: What do you enjoy most about entrepreneurship? What do you find the hardest about it?

 A: What we like about entrepreneurship is the fact of being able to create jobs for other young Malians like us the most was to gain the trust of partners.

Q: What are some mistakes you wish you could have avoided?

 A: Having trusted certain employees, in Mali the majority of young people want to climb the ladder without making any effort.

Q: How do you market your business?

 A: We are a Marketing company so our customers pay for the services we provide. It is thanks to the placement that you find in our productions that we manage to make series, films etc…

Q: What does it mean to be Malian? How has that affected your decisions in building YetaDigital?

A: Being Malian for us means: being worthy, being honest people, being people with dignity and integrity, to have a sense of patriotism by helping our beautiful Maliba develop in the best way we can.

Q: Describe Mali in 3 words and where you would like to see the country.

A: CULTURE, WEALTH, DIGNITY

We would like to see a developed Mali, a peaceful Mali and a Mali free of its enemies.